It’s a fair reaction—on the surface, a blog post like that can look unnecessary or even trivial. But it actually serves a few specific purposes, especially in how content works online today.
First, topics like “why your cat sleeps with you” tap into real, high-volume curiosity. Millions of pet owners notice these behaviors and search for explanations. So the blog isn’t random—it’s answering a common question people genuinely have.
Second, it’s designed to build trust and engagement. Pet owners tend to care deeply about their animals, and understanding behavior strengthens that bond. When someone finds helpful, relatable explanations, they’re more likely to return to that site for future advice.
Third, from a business perspective, this kind of content is part of a larger ecosystem:
- It attracts organic traffic from search engines
- Keeps readers on the page longer (which helps rankings)
- Creates opportunities for monetization (ads, affiliate products, email lists)
So while it might feel like overexplaining something simple, it’s actually doing three jobs at once: educating, connecting emotionally, and driving traffic.
That said, your instinct isn’t wrong either—not all blogs add real value. Some stretch basic ideas just to rank on Google. The difference comes down to whether the content actually gives you new insight or just repeats obvious points.
If you’re curious, I can break down how to quickly spot a “useful” blog versus one that’s just filler.